The lack of humidity and higher temperatures deprive the skin of water molecules in the air needed to keep the outer layers moist and hydrated. The water shortage in the air forces the skin to pull more and more water from the deep layers inside the body. The hotter and drier the air, the more moisture it sucks from your skin. This process is called excessive Transepidermal Water Loss (TEWL) and, if not stopped, turns anybody’s complexion eventually rough-textured. Because of high TEWL, a dry face is the skin’s natural state in the desert, and it’s why skin appears to age faster there. Traditional moisturizers are not specifically formulated to perform in this environment, but Climate-Smart® Desert Day Cream is.
THE SOLUTION
Pour Moi’s Climate-Smart® shield technology in Desert Day Cream is customized to counteract extrinsic skin aging in desert climate conditions. It solves the problem of a dry, rough complexion with an anti-aging lightweight shield that forms below the skin’s surface with no build-up. It is scientifically designed to stop excessive TEWL while Squalane and multi-molecule-size hydration actives replenish the moisture loss and soften skin.
To support the skin’s natural defense system against heat and photoaging of the sun, Desert Day Cream delivers a high-performing A/C/E vitamin complex and an innovative vitamin E active into the skin, strengthening skin’s repair and rejuvenation protected by the Climate-Smart® shield.
THE ROTATING CLIMATE-SMART® DAY CREAMSWinner of TIME 2020 Best Invention of the Year in skincare, Pour Moi abandoned the traditional approach of the same moisturizer every day in all locations. Instead, it provides a range of different Climate-Smart® Day Creams, that are scientifically designed to work in specific weather conditions and in synergy together to maximize anti-aging and skin hydration results. For a youthful, flawless complexion, dress your skin daily like you dress yourself, depending on your local weather.
OUR CREAM-FINDER AT YOUR FINGERTIPSNot sure what the weather is like today? Just scan the QR code with your smartphone on the top of the cap, and it opens a browser link (just like a restaurant's menu). The link instantly brings you to our Cream-Finder. Just click the activation button, and it shows your local elevation, the weather, and which Day Cream to use. It gives you the confidence always to use the right Climate-Smart® Day Cream in your location.
PROVEN-TO-WORKWe are in the process of conducting an independent, third-party study in a desert climate. Pilot studies of the Desert Day Cream indicated that real customers' skin hydration, smoothness, and overall youthful appearance were perceived as 100% improved!
ABOUT UV LIGHT AT HIGH ALTITUDE
Because SPF ingredients' efficacy expires after 90 minutes, Pour Moi keeps SPF out of its high-performing Climate-Smart® Day Creams. We highly recommend SPF as its own sun protection step to apply and re-apply when skin is exposed directly to sunlight.
Because SPF ingredients' efficacy expires after 90 minutes, Pour Moi keeps SPF out of its high-performing Climate-Smart® Day Creams. We highly recommend SPF as its own sun protection step to apply and re-apply when skin is exposed directly to sunlight.
For a list of all ingredients, click here.
KEY INGREDIENTS
